Invest with knowledge & safety.
To be India's most trusted investment advisory, recognized for providing professional, well-researched advice based on knowledge, expertise, trust, and transparency.
Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.
Provide tailored financial solutions to help clients achieve their objectives with clarity, transparency, and confidence, guiding them through life’s uncertainties.
Portfolio Management
Investment Strategies
Research and Analysis
bespoke Finnancial Planning
Retirement Palnning
Insurance Planning
Best Interest of the Investor
Full Disclosure
Suitability and Risk Assessment
Fee Disclosure.
No Conflicts of Interest
Annual Reviews
Adjustments to Strategy
Risk Management
Ongoing Communication
Regulatory Filings
Regulatory Compliance
Anti-Money Laundering (AML)
Client Privacy
Initial Consultation
Periodic Review
Right to receive transparent and unbiased advice
Right to receive clear disclosure of fees and risks
Right to fair grievance redressal
Provide accurate financial information
Understand investment risks
Review advice carefully before implementation
Investors may contact the firm through the contact details provided on the website.
Sharing of agreement copy
Completing KYC of clients
To provide full disclosure about its business, affiliations, compensation in the agreement.
To not access client’s accounts or holdings for offering
To disclose the risk profile to the
To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.
To disclose any conflict of interest of the investment advisory activities with any other activities of the investment adviser.
To disclose the extent of use of Artificial Intelligence tools in providing investment advisory services.
1. Investor can lodge complaint/grievance against Investment Adviser in the following ways:
Mode of filing the complaint with investment adviser
In case of any grievance / complaint, an investor may approach the concerned Investment Adviser who shall strive to redress the grievance immediately, but not later than 21 days of the receipt of the grievance.
Mode of filing the complaint on SCORES or with Investment Adviser Administration and Supervisory Body (IAASB)
i. SCORES 2.0 (a web based centralized grievance redressal system of SEBI for facilitating effective grievance redressal in time-bound manner) (https://scores.sebi.gov.in)
Two level review for complaint/grievance against investment adviser:
First review done by designated body (IAASB)
Second review done by SEBI
ii. Email to designated email ID of IAASB
2. If the Investor is not satisfied with the resolution provided by the Market Participants, then the Investor has the option to file the complaint/ grievance on SMARTODR platform for its resolution through online conciliation or arbitration. Link for ODR Platform: https://smartodr.in
3. With regard to physical complaints, investors may send their complaints to:
Office of Investor Assistance and Education,
Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
Bandra-Kurla Complex, Bandra (E),
Mumbai - 400 051
Right to Privacy and Confidentiality
Right to Transparent Practices
Right to fair and Equitable Treatment
Right to Adequate Information
Right to Initial and Continuing Disclosure
Right to receive information about all the statutory and regulatory disclosures.
Right to Fair & True Advertisement
Right to Awareness about Service Parameters and Turnaround Times
Right to be informed of the timelines for each service
Right to be Heard and Satisfactory Grievance Redressal
Right to have timely redressal
Right to Suitability of the Financial Products
Right to Exit from Financial product or service in accordance with the terms of agreement with the investment adviser
Right to receive clear guidance and caution notice when dealing in Complex and High-Risk Financial Products and Services
Additional Rights to vulnerable consumers - Right to get access to services in a suitable manner even if differently abled
Right to provide feedback on the financial products and services used
Right against coercive, unfair, and one-sided clauses in financial agreements
Always deal with SEBI registered Investment Advisers.
Ensure that the Investment Adviser has a valid registration certificate.
Check for SEBI registration number. Please refer to the list of all SEBI registered Investment Advisers which is available on SEBI website. in the following link: https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&in tmId=13)
Pay only advisory fees to your Investment Adviser. Make payments of advisory fees through banking channels only and maintain duly signed receipts mentioning the details of your payments.
You may make payment of advisory fees through Centralised Fee Collection Mechanism (CeFCoM) of IAASB if investment adviser has opted for the mechanism.
Always ask for your risk profiling before accepting investment advice. Insist that Investment Adviser provides advisory strictly on the basis of your risk profiling and take into account available investment alternatives.
Ask all relevant questions and clear your doubts with your Investment Adviser before acting on advice.
Assess the risk–return profile of the investment as well as the liquidity and safety aspects before making investments.
Insist on getting the terms and conditions in writing duly signed and stamped. Read these terms and conditions carefully particularly regarding advisory fees, advisory plans, category of recommendations etc. before dealing with any Investment Adviser.
Be vigilant in your transactions.
Approach the appropriate authorities for redressal of your doubts / grievances.
Inform SEBI about Investment Advisers offering assured or guaranteed returns.
Always be aware that you have the right to exit the service of an Investment Adviser
Always be aware that you have the right to seek clarifications and clear guidance on advice
Always be aware that you have the right to provide feedback to the Investment Adviser in respect of services received.
Always be aware that you will not be bound by any clause, prescribed by the investment adviser, which is contravening any regulatory provisions.
Don’t fall for stock tips offered under the pretext of investment advice.
Do not provide funds for investment to the Investment Adviser.
Don’t fall for the promise of indicative or exorbitant or assured returns by the Investment Advisers. Don’t let greed overcome rational investment decisions.
Don’t fall prey to luring advertisements or market rumors.
Avoid doing transactions only on the basis of phone calls or messages from any Investment adviser or its representatives.
Don’t take decisions just because of repeated messages and calls by Investment Advisers.
Do not fall prey to limited period discount or other incentive, gifts, etc. offered by Investment advisers.
Don’t rush into making investments that do not match your risk appetite & investment goals.
Do not share login credential and password of your trading and Demat accounts with the Investment Adviser.